CaloShop invites customers to share their experience with CaloVital, CaloDrink, CaloSleep and Co. in a personal video of around two minutes – honest, in their own words, recorded on a mobile phone. For every video that is published after your approval you will receive a CaloShop voucher worth €200. No casting, no competition, no perfect story: It is about real insights into your everyday life – even with critical tones. As of September 24, 2026.
Contents
- Why we are looking for your story
- What it is about – and what it is not
- Honesty counts: Critical tones are also welcome
- Who can participate
- How it works: 5 steps
- What is important to us: Privacy, approval, revocation
- The thank you: €200 voucher – and what is stated on the video
- What you can tell – and what we are not allowed to show
- Interested? How to register
- Frequently asked questions
Why we are looking for your story
For around eight years, we have been supporting people who want to gain weight or need more calories in their everyday life – after a difficult time or simply because they are not getting enough food. Over 200,000 customers have already tried CaloVital, CaloDrink and Co. What moves us the most is not the sales figures, but the messages that tell us about your experiences: the mother who reaches for food with appetite again at family meals. The retiree who has made their shake a firm afternoon ritual. The student who no longer skips breakfast.
These stories reach us via email, on the phone and in reviews – but they usually stay with us. Yet they could give exactly the right encouragement to the people who are standing today where you stood a few months ago. That is why we now want to give these stories a stage and invite selected customers to make a short, personal video of themselves.
What it is about – and what it is not
We want to show real, honest insights into your everyday life. Around two minutes, in which you tell us what has changed for you: What does your everyday life look like today? What are you looking forward to again? What helped you to stick with it – and what might have been difficult at the beginning?
The most important things in brief
- No casting, no competition. There is no jury and no "best" story. Every honest experience counts.
- You decide how much you tell. No one has to disclose diagnoses or details that they do not want to share publicly.
- You decide how you show yourself. Face visible, only voice with the product in the picture or deliberately blurred – everything is fine.
- Nothing goes online without your approval. You will see the finished cut first and say Yes – or No, completely without pressure.
- A mobile phone is enough. No camera, no studio, no script. We will send you a few guiding questions as orientation.
Honesty counts: Critical tones are also welcome
One point is particularly important to us, especially because there is a thank you of €200: We want your real experience, not a story that is as positive as possible for the voucher. Also tell us what you found skeptical at the beginning, what you did not like the taste of, which variety you ordered again or where you took longer than hoped. The voucher does not depend on how enthusiastic you sound – it is the compensation for your time and for allowing us to use your video for publication.
Why we say this so clearly: Reviews that only praise are no longer believed by anyone today – rightly so. Anyone who reads the guide on tolerability and side effects finds out what customers report about feeling full or the taste, and finds the critical voices there too. We want exactly this openness in the videos.
Who can participate
- You are of legal age and have used a CaloShop product yourself – regardless of whether you bought it in our shop, at the pharmacy, on Amazon or at an online pharmacy. We ask for a short proof of purchase (order number or receipt) when registering, so that only real experiences are published.
- Family members may tell their story. If you accompanied your mother, father or partner in gaining weight, your perspective is just as valuable. Because it is about the story of this person, they sign their own short declaration of consent (included with the declaration).
- Parents of CaloKids children tell from their perspective – both legal guardians consent. We do not show children in the picture and do not mention any names.
- You live in Germany, Austria or another country to which CaloShop delivers, so that you can also use the voucher.
How it works: 5 steps
- Express interest. Write us briefly via email at info@calo-shop.com with the subject "My Story" or via the contact form. Two or three sentences are enough: Which product, since when, and what your story could be about.
- Receive the guide. We will get back to you within a few business days and send you our short guide with guiding questions, technical tips and an upload link – no script, just orientation. In addition, you will receive the declaration of consent to read, so that you know exactly beforehand what you are getting into.
- Record the video. Very simply with the mobile phone, vertically, in daylight, in a quiet place. Around two minutes are enough. If you make a mistake: just keep going, we will cut it out.
- Decide together. We will carefully trim, add subtitles and our logo and show you the finished version. Only when you expressly approve it will it be published – or not at all, completely without pressure.
- Thank you. As soon as your video is online, you will receive your €200 voucher via email within seven days – redeemable for everything in the shop.
What is important to us: Privacy, approval, revocation
Your health is your private matter. A video about your journey can allow inferences about your health – this is particularly protected data. That is why we proceed as follows:
- Separate, written consent. For every video, we obtain a separate declaration of consent – separate from the normal terms and conditions. It states exactly where the video may be shown (our website, our social media channels, advertisements) and whether your first name, only your initials or no name at all will be mentioned.
- Approval before publication. We do not publish anything without your express approval of the finished version.
- Revocable at any time. You can revoke your consent at any time informally via email and we will then remove the video from all channels we control. You will keep the voucher in any case.
- Your contact details are used only for processing, not for advertising.
- No pressure. If you notice while recording that telling your story does not feel good to you, you do not have to submit anything. Your participation or non-participation does not change your customer relationship with CaloShop.
The thank you: €200 voucher – and what is stated on the video
As a thank you for your time and trust, we give you for every published video a one-time CaloShop voucher worth 200 € . It is redeemable on calo-shop.com for the entire range, also across multiple orders, is non-transferable and valid for at least three years. Cash payment is not possible. There is no entitlement to publication – if a video cannot be shown for legal reasons, we will tell you openly and explain why.
Transparency notice on the video
So that viewers can understand what they are seeing, every published video will have a notice such as: "Anna received a €200 voucher from CaloShop for this video. What she tells is her own experience – CaloShop did not provide the content." The notice will be displayed directly in the video, not just in the description. In addition, every video will state that we only show videos from customers who have provided us with proof of purchase. Both are legally required – and it is the reason why we can publish honest reports without anyone being able to speak of bought reviews.
What you can tell – and what we are not allowed to show
Our products are food – high-calorie nutritional drinks and weight-gain food, not medicines. Therefore, we are not allowed to publish videos in which there is talk of being "cured" or "disease defeated", even if you have experienced it exactly that way. The law draws a clear line here, and we adhere to it. What we are allowed to show is your personal experience in everyday life:
Feel free to talk about
- What your everyday life looked like before and what it looks like today
- What was difficult for you at the beginning – taste, quantity, routine
- How you incorporate the shake into your day (breakfast, on the go, in the evening)
- What you are looking forward to again, what you are doing again
- What you would advise someone who is standing today where you were back then
What we have to cut out
- Statements that a product cures, alleviates or prevents a disease – or "makes you awake", "strengthens the immune system", "makes you healthy"
- Diagnoses, hospital stays, findings or medications – even if you want to mention them. Talk about everyday life, not about the disease
- "My doctor / my pharmacy recommended it to me" – we are not allowed to show this
- Names of doctors, clinics or other people without their consent
- Promises about kilos or time periods that do not have to apply to others
- Videos that have an eating disorder as a topic – out of responsibility, not out of disinterest
No worries if something like this happens to you while telling your story: We will go through it together in the feedback and cut out the part – and tell you which one. Subtitles faithfully reflect what you say. You do not have to memorize anything. If you want to read up beforehand on how nutritional drinks work at all and who they are intended for, you will find it in the Guide to weight gain, in the post about nutritional drinks on prescription and – for family members – in the guide for family members of underweight seniors.
Interested? How to register
Write us two or three sentences: Which product, since when, what could your story be about? We will get back to you with the guide – and look forward to hearing your story.
Write an email Open contact formSubject "My Story" · info@calo-shop.com · Monday to Friday 8 am–2 pm also by phone: +49 6131 4924528
Frequently asked questions
Who can participate?
All adult customers who have used a CaloShop product themselves – regardless of whether they bought it in the shop, at the pharmacy or from a retailer. Family members may tell from their perspective, parents for their children; we do not show children themselves in the picture. When registering, we ask for a short proof of purchase, so that only real experiences are published.
How long should the video be and what format do I need?
Around two minutes, preferably slightly shorter or longer. A mobile phone video in portrait format is completely sufficient – MP4 or MOV, as your mobile phone saves it. More important than the image quality is the sound: quiet place, mobile phone at eye level, light from the front. You will receive the upload link together with the guide.
Do I have to show my face?
No. You can speak openly in front of the camera, record only your voice with the product in the picture or deliberately keep the picture blurred. You also decide about the name: first name, only initials or anonymous.
Does the video have to be positive?
No. Honesty is more important than enthusiasm. What you did not like the taste of, what was difficult at the beginning or where you took longer – that is part of it and will not be cut out. Only statements about diseases, healing or medical effects must we remove for legal reasons; we will discuss this with you beforehand.
When and how do I get the €200 voucher?
Within seven days after the publication of your video, we will send you the voucher code via email. It is one-time, valid for the entire range on calo-shop.com, can be distributed over several orders, is non-transferable and valid for at least three years. Cash payment is not possible. There is no entitlement to publication.
Where will my video be shown?
On calo-shop.com, for example in this post and on product pages, on the social media channels of CaloShop such as Instagram, TikTok and Facebook as well as in advertisements on these platforms. Which of these uses you allow, you determine in the declaration of consent.
Will it be stated that I received a voucher?
Yes. In every published video, it will be displayed that you received a €200 voucher from CaloShop for this and that the content is your own experience, which we did not provide. In addition, it is stated on the video that we only show videos from customers with proof of purchase. Both are legally required and protect you and us from the accusation of bought reviews.
Can I have my video deleted later?
Yes, at any time and without stating reasons – a formal email is enough. We will then remove the video from all channels that CaloShop controls. What other users have shared by then, we cannot get back. You keep the voucher.
What happens to my data?
Only what you approve will be published – usually your first name or your initials. We use your contact details and the proof of purchase exclusively for processing and do not pass them on. Because a video can allow inferences about your health, we obtain a separate written consent for this according to the General Data Protection Regulation, which you can revoke at any time.
Note: CaloVital, CaloSleep and CaloKids are food products, CaloDrink is a food for special medical purposes (balanced diet) and should be used under medical supervision. The published videos reflect the personal experiences of individual customers and are not intended as medical promises nor do they replace medical advice. Participation is voluntary; you will receive the declaration of consent containing all details regarding use, withdrawal and vouchers before filming. Organizer: KAP3 Premium Products UG (limited liability), Mainz. As of: September 24, 2026.
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